A complete website refresh with reorganized structure, SEO improvements, custom quote forms, and ongoing content updates.
I had the opportunity to work closely with the Shelter Bay Insurance team to transform their website into a more modern, user-friendly, and conversion-focused platform that better reflects their expertise and client-first approach.
Here’s an overview of the main work completed:
- Full website refresh: We redesigned the entire site with a clean, professional look and added new pages to better highlight their insurance solutions and areas of expertise.
- Improved structure and navigation: The site was reorganized to make it easier for visitors to quickly understand their offerings and find the information they need.
- Clear service positioning: Content was refined to clearly communicate Shelter Bay’s life and health insurance products in a simple, approachable way.
- Lead generation enhancements: We implemented streamlined quote and contact forms to make it easier for potential clients to get in touch and request information.
- SEO and performance improvements: Key technical and on-page SEO updates were made to help increase visibility in search results and improve overall site performance.
The end result is a polished, easy-to-navigate website that builds trust, communicates value clearly, and supports Shelter Bay Insurance in generating new business online.
It’s been a pleasure working together on this project, and I’m excited to continue supporting their growth moving forward. Check out their site here: https://shelterbay.ca
Designed and developed by Paradise West Website Services in beautiful Qualicum Beach, B.C.
